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Data Analytics

Teradata Accelerates Sasol’s Digitization Journey with Cloud-Based Analytics Architecture




Company wins prestigious Opti Award for innovative enterprise-ready analytical ecosystem

Teradata (NYSE: TDC), the leading cloud-based data and analytics company, today announced that Sasol, a major international chemicals and energy company, is partnering with Teradata to create a robust analytical ecosystem that supports the company’s vision for creating a data-driven business strategy.

Sasol – which operates in 33 countries with revenue topping $21 billion – began a digitization strategy in 2015 with the goal of enabling the organization to generate, manage and use data-driven insights faster. Sasol’s enterprise information management team worked with Teradata, via the South Africa-based BYTES Technology Group, to define a new data architecture with methods and processes that enable Sasol to construct an enterprise-wide analytics program that reduces costs and improves the customer experience.

“Sasol understands the power of data and the value it can bring to day-to-day operations,” said Marius Brand, Senior Vice President for Strategy and Continuous Improvement at Sasol. “By leveraging Teradata’s expertise, we created an integrated data platform that consists of technology components, processes and methodologies that will enable a self-service environment in which our business units are able to identify intelligence and insights specific to their individual needs. The net result is that Sasol now has an environment that is enterprise-ready, so we can continue on the path of achieving a reliable, agile and extensible analytical enterprise that supports our business needs.”

At the center of this new analytical ecosystem is a cost-effective, sustainable and flexible cloud-based agile data platform. This well-governed, secure data platform supports scalable analytics in the cloud that enable new technical capabilities that include: high concurrency usage; data lab governance to empower analysts to develop their own data views and products; and an open and interoperable environment that is flexible and elastic to meet business demands.

By taking advantage of Teradata’s do-it-yourself deployment option via the Microsoft Azure Marketplace, Sasol was able to develop a full analytical ecosystem in just two months, ensuring its team was ready to support multiple corporate initiatives in operations, finance and supply chain. The cloud deployment also gave Sasol the scalability and flexibility it needed for its operational dollars, avoiding a major capital investment.

For its innovative solution, Sasol has been named the winner of the Teradata Opti Award in the prestigious “cloud revolution” category. Sasol was selected for the award by an independent panel of judges for harnessing the power of the cloud to extract new insights that lead to meaningful business outcomes. Johanna Malan, Sasol’s Vice President for Enterprise Information Management and Information Security, will present the company’s solution during Teradata Analytics Universe 2018.

“Digitization is disrupting the oil and gas industry, and Sasol is catapulting to the forefront of this digitization journey by embracing cloud-based analytics at scale,” said Malan. “Sasol understands that the winners of the digital revolution will embrace the power of their data and take the necessary steps to make that data understandable and actionable.”

Future projects could allow Sasol to innovate even further, such as using drones to fly along pipelines to monitor and transmit multiple types of sensor data for algorithms to detect pipeline asset health and monitor equipment inspections. Sasol’s global digitalization program, enabled by Teradata technology, is primed to deliver additional business value, by applying a wide range of data and digital solutions to remain competitive and relevant:

  • Enriching customer experience and supporting market growth by addressing customer pain points and utilizing masses of customer and market data;
  • Improving­­­ decision making and productivity by applying selective business process automation across a wide range of functional areas; and
  • Increasing operational throughput and efficiency through predictive maintenance and energy optimization using vast data points managed through the data ecosystem.

About Sasol

Sasol is a global integrated chemicals and energy company. Through our talented people, we use selected technologies to safely and sustainably source, produce and market chemical and energy products competitively to create superior value for our customers, shareholders and other stakeholders.


Teradata transforms how businesses work and people live through the power of data. Teradata leverages all of the data, all of the time, so you can analyze anything, deploy anywhere, and deliver analytics that matter. We call this pervasive data intelligence. And it’s the answer to the complexity, cost, and inadequacy of today’s approach to analytics. Get the answer at

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Data Analytics

Live Data Management Platform Rapidly Aggregates and Unifies Varied Data Sources, Offers Tableau Server, Online, and Now Desktop Users Self-Service Analytics and Enables Real-Time Data Visualizations




MOUNTAIN VIEW, Calif. and AUSTIN, Texas – November 8, 2016 – Treasure Data, a leading cloud platform to make all data connected, current, and easily accessible, today announced full-stack integration with Tableau, adding new support for Tableau Desktop to expand upon its long time support for both Tableau Server and Tableau Online. By rapidly collecting and unifying data from various sources spread out across the enterprise and cloud, Treasure Data’s new Live Business Intelligence (BI) Connector for Tableau empowers business analytics teams to gain faster access and insights from their data sets. Treasure Data will be showcasing its new Live BI Connector at Booth #309 at the Tableau Conference, November 7-11 in Austin, Texas.

More than thirty companies, including Shiseido and MobilityWare, already benefit from the integration of Treasure Data with Tableau. With new Live BI Connector integration for Tableau, Treasure Data helps users gain an even better understanding of customer behavior at the speed of business – pairing intuitive dashboards with a high-powered data processing engine to enable business leaders to spot trends, identify market opportunities, and make data-based decisions with confidence, in real-time.

“It is no secret that the data points any enterprise is currently sitting on are growing exponentially by the day. The companies that are winning in their markets are those that have the know-how and systems in place to empower more of its workforce to make data-based decisions — resulting in faster, more predictable, and positive business outcomes,” said Hiro Yoshikawa, Treasure Data CEO & Founder. “Together with Tableau, we’re helping to unleash the power of analytics to more people — enabling them to access and visualize the data that matters most to their job role, their department, and their company.”

Treasure Data will showcase the new Live BI Connector for Tableau at the 2016 Tableau Conference in Austin, Texas — an event that gathers Tableau experts, partners, and customers to discuss, connect, and learn about data and analytics.

“The full-stack integration of Tableau with Treasure Data provides our mutual customers with the ability to efficiently aggregate and analyze data  to make more informed decisions regarding their business,” said Dan Kogan, Director of Product Marketing at Tableau. “We’re thrilled to partner with Treasure Data to empower our customers to tell powerful stories with data.”

For more information about how Treasure Data’s Live Data Management platform can transform the enterprise, please visit:

About Treasure Data

Treasure Data is a pioneer of Live Data Management – making all your organization’s data connected, current, and easily accessible to the people and algorithms that drive your business success. With a global customer base including Mitsubishi Heavy Industries, Pioneer, Subaru, Wish, and Pebble, Treasure Data’s clients generate more than two million events every second and make nearly seven million data queries monthly, resulting in more predictable and profitable business results. Founded in 2011 in Mountain View, California, with offices in Japan and Korea, Treasure Data is backed by Sierra VenturesScale Venture PartnersIT FarmSBIINCJ, Bill Tai, and Jerry Yang’s AME Cloud Ventures, among others. For more information, visit

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Data Analytics

Flytxt launches Robo-X, the Artificial Intelligence companion for marketers




  • AI decisions throughout customer engagement cycle – from planning and execution to measurement and optimization

Dubai: Flytxt today announced the launch of Robo-X, a first-of-its-kind Artificial Intelligence (AI) for Customer Engagement, which harnesses AI and Machine Learning to produce better marketing outcomes.

Robo-X is an AI designed to work alongside marketers –¬ whether that’s identifying new upsell and cross-sell opportunities, discovering insightful patterns, advising on offers and campaigns or assessing performance and indicating areas for improvement. It uses Flytxt’s proprietary AI platform and machine learning algorithms to discover important relations between consumers, products, offers, channels and competitive environment and how they impact business outcomes.

The automated and timely decision-making power of Robo-X exponentially increases the agility and scale of marketing, allowing even a less experienced marketer to become highly effective in maximizing the value of each customer interaction.

Robo-X is available as an add-on module to the company’s market-leading, flagship product NEON-dX, which is already delivering 2-7% uplift on net revenue for more than 100 clients of Flytxt around the world, including 60-plus telecoms operators. Through its proven packaged analytical models and dashboards for driving omni-channel digital engagement, NEON-dX allows enterprises to learn individual customer behavior and harness this data when creating campaigns.

Dr Vinod Vasudevan, CEO of Flytxt, said: “Robo-X is one example of how society is witnessing the impact of the Fourth Industrial Revolution. The powerful amalgamation of technologies, such as Data Analytics, Artificial Intelligence and Machine Learning, is influencing so many aspects of our lives – both personally and professionally.

“Robo-X is an AI that can take marketing decisions on its own. As an intelligent companion for marketers, it will act as a force multiplier, increasing uplifts in revenue through campaigns run on NEON-dX.

“NEON-dX already offers a unique competitive advantage to some of the biggest companies around the world in some of the most innovative sectors, such as telecoms, financial services and travel. With the addition of Robo-X, marketers can now harness the power of artificial intelligence to create personalized customer interactions with a level of precision and scale that is beyond human capability, whether they are veterans of the industry or just beginners.”

Robo-X comes with powerful features such as:

Campaign Construction Advice: Robo-X uses AI to help marketers construct their program. The advisor function analyzes data from previous campaigns then makes suggestions to the marketer as they are building the campaign. For example, if it is an offer, Robo-X will leverage what it has learned in the past to advise on parameters such as demographics, geographies, and even the price.

Live Campaign Optimization: Robo-X continuously observes and benchmarks campaigns while they are running and prescribes corrective actions that will increase their impact. Such prescriptions help marketers to immediately respond and improve underperforming campaigns and scale up those that are doing well, increasing the overall outcome.

vAutomated Performance Guidance: Robo-X rates the performance of each individual campaign against the others as well as discovers reasons why some are successful, and others are not. Robo-X acts a trusted guide for the marketer, pointing out what is going well and what is not along with the reasons why, prioritizing and focusing the attention of the marketer on elements that will drive better business outcomes.

vMachine Learned Personalization: Robo-X creates personalized interactions to maximize the positive response from each customer using machine learning and optimization based on dynamic customer behavior, business strategy and customer context, as well as the feedback from each interaction. For instance, it creates personalized up sell and cross sell offers that best suit the expectations of the customer and strategy of the enterprise, continuously learning to adapt and improve itself.

The launch of Robo-X coincides with Flytxt’s 10th anniversary. Today, the company is one of the leading suppliers of AI, Machine Learning and Data Analytics solutions for customer engagement to telecom enterprises. Robo-X is based on more than 20 patented technologies developed over several years of research in association with IIT, Delhi, and TNO in the Netherlands.

Flytxt’s client base consists of more than 100 businesses across a global network of 50 countries, including more than 60 communications service providers, such as Vodafone, MTN, America Movil, Viettel, Airtel, and Zain Group.
Dr Vasudevan said: “So much of our success is due to delivering measurable returns for our clients, who see the impact almost immediately after taking up NEON-dX.

“Our next generation software is already being used by the world’s leading data-intensive businesses. We expect more growth now with firms in more sectors realizing the impact that the powerful combination of Artificial Intelligence, Data Analytics and Marketing Automation can have on their revenue.”

Flytxt, backed by leading technology investors from Germany and The Netherlands, expects to grow its business by 10 times over the next 5 years, investing USD 50 million through a combination of debt and equity.

The company’s headquarters is in The Netherlands, corporate offices in the United Arab Emirates and development facilities in India.

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Data Analytics

Accelerite Shareinsights 2.0 Unifies Stack For True End-To-End Self-Service Big Data Analytics




New platform requires no changes to Hadoop and leverages existing Spark deployments to enable rapid analysis and visualization of terabytes of data with ease

SANTA CLARA, Calif. – December 12, 2017 — Accelerite, a provider of infrastructure software for digital transformation, today announced ShareInsights 2.0, an end-to-end, self-service big data analytics platform. Unlike other solutions, ShareInsights unifies the big data analytics stack, enabling data preparation (ETL), OLAP, visualization and collaboration — all via a single interface. that gives data analysts the ability to perform data preparation, analysis and visualization of millions of rows and terabytes of data in minutes ShareInsights also features Insight2Action, an automated process that directly connects insights with actions, making it a more valuable component of the data analysis lifecycle.

“The brass ring for big data analytics is being able to deliver insights from the data lake to business analysts,” said Tony Baer, principal analyst for big data research at Ovum. “Accelerite packages a solution that works around the integration complexity and moving targets of the big data stack to help analysts drive business productivity from their data lakes.”

ShareInsights runs natively atop any Hadoop cluster with no changes and leverages existing Spark instances, enabling even advanced applications such as machine learning and predictive analytics. It enables self-service data discovery, letting users connect to and combine the right data from the right source easily using simple drag-and-drop controls. Intelligent joins and automatic merges make connecting datasets from various sources effortless. Interactive visualization lets users explore terabytes of data on the fly using interactive dashboards or make insights available for other visualization tools such as Tableau. It also enables seamless collaboration, letting users publish compelling interactive dashboards and share and reuse datasets, data flows and insights from multiple sources.


The target outcome for data analytics has traditionally been to generate insights which data analysts can share with others, e.g. managers, so they can act on them. Today, that is done outside analytics tools. ShareInsights’ Insight2Action functionality allows enterprises to initiate custom actions ranging from sending a simple text or email to initiating full enterprise workflows using a simple API when certain conditions are met. The ability to automate integration of actions to insights removes the need for human intervention required in responding to business needs which is a great benefit in today’s connected world.

Additional features include:

  • Ability to leverage multiple data sources:Analyze data from virtually any data source in any format — structured or unstructured, streaming or stored, CSV, ORC or available through APIs — using a comprehensive library of built-in connectors.
  • Insight creation: Blend IT-curated data with any other data-source of choice to create powerful new insights. Integrate insights and data with external products through inbuilt APIs.
  • Data governance and security: Ensure data governance at each layer with complete visibility and tracking. Ensure data and enterprise security through role-based access, authentication, versioning and audit trails. Use existing Hadoop infrastructure without any customization and eliminate data migration outside the cluster.
  • Easy machine learning deployment: Capitalize on machine learning through a vast library of self-learning algorithms using drag-and-drop controls. Pre-integrated machine learning algorithms make analysis of unstructured data painless.
  • Futureproof analytics:Ensure that the analytics work you do today remains relevant and usable as underlying platforms evolve.

Real-world use cases include:

  • Increasing customer engagement and campaign effectiveness for marketing teamsShareInsights helps a network equipment manufacturer enable marketing analysts and campaign managers to better understand their customers’ behavior, create finer target segments and run more effective campaigns.
  • Identifying optimal slots for airing television show promos and commercialsUsing ShareInsights, a large international cable TV company is able to analyze panel data, set-top box data, and smart TV data to understand audience behavior and activity in response to different content types, time and date of airing.
  • Identifying the medical suitability of a patient to undergo clinical trial proceduresA public health institute uses ShareInsights to analyze patient data, prognosis data, disease history and treatment data to identify patients who fit the criteria to participate in a clinical trial.

“Business leaders in all disciplines need to be freed from the rigidity of current models for BI engagement,” said Mukund Deshpande, vice president of data analytics at Accelerite. “They need to be enabled, on their own terms and timelines, to extract value from the volumes of data available to them to drive strategic decisions and gain competitive advantage. Likewise, highly-trained and resource-intensive BI teams should be able to focus on more demanding projects. ShareInsights builds a bridge to optimization for both sides, eliminating complexity and maximizing efficiency of self-serve big data analytics, improving data-driven collaboration and letting managers turn questions into decisive actions.”

ShareInsights is available immediately. For more information regarding pricing, contact

For more information, read the ShareInsights launch blog, or see the video here:

About Accelerite

Accelerite is a Silicon Valley based company delivering secure business-critical infrastructure software for Global 1000 enterprises. Accelerite’s product suite includes hybrid cloud infrastructure, endpoint security, big data analytics and the Internet of Things. To learn more, visit Accelerite.

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