As many as products those many marketing strategies, hence every business plans their marketing strategy in distinct manners keeping a single goal of gaining more and more customers. But least of those are aware of the potential of media and entertainment industry. The word media and entertainment redirects your thought directly to a series or movie as the best pass time and of course you believe it or not, every single person is connected with this media and entertainment sector in one or other way. In other mean if you think then the largest customer base of this world is held by the media and entertainment sector. But have you ever given a thought to grab this huge customer base for your business development.
Customer loss and retention:
If you are losing your customer continuously, then stop for a while and think what is missing from your business strategy. Didn’t find your answers? The answer is connection with your customer, which is really very important in this fast paced world where connecting with anyone anywhere is just a finger touch away. In this era you need to build a great connection with your customers, make them feel special as your brand is built for them only, stand upright for each of their question.
This can be done easily with the use of media and entertainment channels. Either you talk about television, newspapers, social media channels, etc. each of these platforms serves you with the perfect solution for your search.
These platforms have grown to another level of superiority with wide range of options that allow you to enhance your sustainability and visibility by giving your customer more than just sustainability.
Value over sustainability:
As already mentioned above, each folk wishes to feel special, as if what all he or she include in their daily schedule is just crafted for them. It’s now the responsibility of the brand to offer values to their customer rather than giving them a feel of simply existing in your customer log. Here comes social media, which allow connecting with each of your customer personally, listening to their experiences, feedback and also issues if any. It really makes a great difference to your customer base, even more than your product/service. Value each of your customers and keep motivating them to avail your services or buy your products.
Coexistence of two different phases
Today’s era is digitalized one where a folk when gets ill first seek for a digital platform to find the best remedy or the best doctor. This era has totally transformed each sector and has changed the way folks were availing it. When each and every sector has gone through a great transformation stage then does this media and entertainment industry is untouched with it? If not, then does modern ways has replaced the traditional once completely? There is a plethora of questions that bubble up in mind. Are you also among those who are seeking answer for such question? If yes then you have landed on the right page, here you will get a complete overview about media and entertainment sector.
May in rest of the sectors technology has replaced the traditional ways completely but media and entertainment is one among those which is maintaining a perfect balance between these transitional channels.
Coexistence of traditional and modern ways:
It is a fact that technology has changed a number of aspects in media and entertainment sector. Youth now is much more drawn towards series and are mostly engaged with it. People use their smart phones to play games, listen music, watch videos, and chat with their friends in their pass time and many more. But the question which arises here is does all these latest trends and techniques has replaced the craze of watching a movie in the theater? Do these smart phones have proven capable of removing televisions from each house?
As mentioned above smart phones are the priority of youth but still cinemas at theater, television with serials and news channels are still in trend. Considerable is the technology used to build these commodities which has improvised each product to a great extent. Now theaters are with amazing audio and outstanding video quality, television are thinner than ever and also provide a never experienced before services, but the way it was being used are same as it was.
We can’t say that technological growth has completely changed this sector but the fact is technology has completely improvised media and entertainment sector.
Transparency of ads: Not just a responsibility but a requirement
Since so many years, creative ads have been the basic way for grabbing more and more viewers’ attention and turning them into customers. But due to over exaggeration of ad content most of the customers get disappointed and the brand was no longer capable to retain those customers who were only tempted with the overwhelming ad story. But now this process is meeting its end. The Federal Trade Commission has introduced new policies and has clarified how an ad must be. This is going to change the media landscape entirely. Producing native ads may prove challenging for advertising companies but most probably it is going to be a boon for each and every business industries those who all were taking assistance of ads for branding and customer enhancement.
What is a native ad?
Native advertising states a form of advertising which is precisely about its brand, exactly matching the functioning and form of the platform for which advertisement is being prepared. That means, now no more exaggeration or false commitment about the product or service. Native ad will be a boon for all, business industries as well as customers too.
There are several benefits of opting native ads in the media and entertainment industry. This is for sure going to transform the way of advertisement we have witnessed yet. Few of the benefits are listed below:
Control on publishing:
Earlier an ad was displayed to everyone, either they are targeted customers or not. But now there is a break in that advertising manner. Now a publisher can filter out his targeted audience and can display his ads in front of only targeted customers to get better results.
Increased potent reach:
With the reformation of ad content considering only native platform it increases potential reach. Now customers are well informed about the product and services. Audiences are more likely to get engaged with real context and the native information about product or services gives them a solution for their requirement. Here loss of audience or users are almost to zero, as you are providing real information then only those hook up to your service or product who are actually looking for it.
Alterations in the world of media and entertainment
If you look around, you will find yourself surrounded with technological growth. Every single minute of life is growing with advancement in technology and media is not untouched anymore. Even it is one of the most affected sectors that have undergone great changes in the past decades. Today most of the brands have gained their big grand names with the help of media and entertainment. Earlier media and entertainment sector was just about newspaper, television, print Medias and radio, but now it has found a number of distinct ways to engage folks. Now a day’s, most of the folks are indulged in online Medias, such as social media, e-books, and many more. This doesn’t states a complete obliteration of traditional media ways. Still there are folks who are much involved in traditional media ways, newspaper is one of the major examples of those. With the technological advancements, media and entertainment has extended a long way to cover for viewers and also for the creators.
Freedom of choice:
In past days, folks were forced to listen or watch the content set by the providers. Radio were playing a specific set of songs for a particular time schedule, movies were telecasted as per the schedule of operator. But in present day, entire trend of media and entertainment has taken a great leap and has availed viewers with a facility to watch anything anytime that means content of their choice at their chosen time. This has brought a great change in the advertisement industry too. Now audiences can be discriminated based on their choice of content, hence now businesses have an idea about the content that audience likes and this helps businesses to develop ads in more creative and engaging way.
Capturing mobile devices:
In early days, mobile devices were only used to communicate via voice calls and messages. Now mobile devices are more used for media and entertainment. A number of social media platforms, mobile media apps, online portals, and many more have captured this device and are being used for entertainment more than telecommunication. In the advancement of media and entertainment industry, mobile has played a huge role.