For any business sector having an online presence it is crucial to have online presence, but it comes to travel and hospitality business it becomes a step ahead than crucial. The sector grows on the basic pillar of trust, as maximum audience or the customers will not be from the same location or are not much familiar to the destination they are going to. They just plan their trip totally depending on their travel agent. As per the results of a study conducted on the travel and hospitality industry it has been depicted that approx. 81% of total travel booking were done online in 2018, whereas this digital count was increased by 2% in the 2019. This demonstrates that almost travelers finds and secure their travel plans over internet.
Digital existence is dominating the market in the present era and in a way it is compelling entire businesses to hop on to the digital platform and get ready for the competition. Hence it is vital for the travel industry to attain higher visibility on various online platforms, appealing your targeted audience to book your services online.
Major digital trends that impact your travel and hospitality business are listed below:
Generating visibility doesn’t mean just to serve them with a brand name but you must also serve theme with a facility to book your services online. Various studies conducted over digital world shows that only 4% of audiences return to the old web page after browsing other options. Hence, to increase your business you must ensure to hold on your targeted audiences on the page and serve them easy options to book your services instantly.
Emphasis on local search:
You can get business basically from two types of audiences, one those who are from your geo location or the one who are willing to visit your location. In both the conditions your visibility on local search results must be higher. Hence emphasize in appearing in the top search results of local search engine, classifieds ads, and majorly search engine result page for relevant search.
What future is holding for travel and hospitality industry in 2020?
Every industry undergoes different phases on innovations and with every preceding year comes with a new gift for its customers, likely travel and hospitality industry keeps evolving latest trends and tactics making it more comfortable and amazing for the customers. Each time New Year comes with a change in travel and hospitality industry, no matter big or small but makes a great difference for all voyagers. If you are also an excited traveller who remains excited to travel a lot and if now looking for the advancements in this industry to plan next amazing and memorable trip then you are on the right page. Here we have collected a few of the expected changes in travel and hospitality sector.
Few of the expected changes are listed below:
Safety and satisfaction:
Earlier folks only knew what travel agents were telling them about a place, but now with the help of online apps and many portals folks are able to share their travelling experiences, facilities, and many more. Even this has also restricted many fraudulent cases which were very common in past few years. Earlier going to a new destination was a challenge for folks but now it’s a passion for every traveler.
Till just couple of years ago, folks were hesitated to go an experimental trip. But now, since the technology has taken place in the sector of travel and hospitality and has made it much more familiar with everyone, folks are much more getting into experimental travels. Most of the aesthetic voyagers are willing to explore places which had been never explored before. This is all due to the transformed phase of this industry which has given wings to its lovers and offered them more and more facilities to make their travel comfortable and easier.
Of course today’s generation is more into experimental journey but still most of them are still luxury lovers. Earlier most of the folks draw their steps back from experimental journey because of lack of luxury and comfort. Now here is good news for those folks. Now no more compromises to their comfort level. With the advancement in technology, travel and hospitality sector has expanded their wing to each and every corner of this world and can serve you with each and every requirement anytime any place.
Well, entire box of travel and hospitality advancements aren’t unboxed yet. There are many more things to explore, to experience and to go through in the travel world. Those who all were waiting since long to plan their exciting trips but were lagging behind just due to comfort issues can get set for their dream journey now.
Top business hotels of world, renowned for their class and best hospitality
Hotels are not just a shelter for those who are far from their home, instead it is more a luxury summing up to the life of folks accommodating there. Now a day’s most of the folks book a hotel to spend their vacation at an exotic destination and to live with great comforts and outstanding hospitality. There are number of hotels all over the world but there are few which have ranked as top business hotels in the travel and tourism sector. If you are willing to know about those outstanding and renowned hotels then you are on the right page. Here we have poised a brief detail about top hotels.
The Ritz-Carlton, Dubai International Financial Center (Dubai, UAE):
Dubai is renowned for sheer luxury and The Ritz-Carlton acts as a crown of this outstanding and marvelous city. Ritz-Carlton is one of the most renowned hotels in the heart of the city with all 5 star amenities. Either you are visiting this city to dine, rejuvenate, rest or explore, Ritz-Carlton is one and only answer to your search. This amazing place offers luxurious rooms and suits, a delicious dining, spa, etc. If you are seeking any grand destination for any of your event then The Ritz-Carlton is the best option for you.
Trident, Nariman Point (Mumbai):
This great hotel is nestled in the most vibrant city, Mumbai, The city of dreams. With the height of 35 floors this hotel gives the most alluring look. This hotel is not only renowned for its stunning appearance, rather the view it gives nearby is more than amazing. The views of pleasing Marine Drive which is also called as Queen’s Necklace from the rooms of this outstanding hotel makes it worth spending more time here and add luxury to the hotel.
There are many more hotels all across the world that are renowned for its outstanding beauty and the hospitality it serves, such as Europa Hotel (Belfast, Northern Ireland), The Crawford Hotel (Denver, Colorado), Fairmont The Queen Elizabeth (Montreal), Brooklands Hotel (Surrey, UK), and many more. Each of these hotels serves outstanding hospitality and has gained a special position in the list of top hotels all across the world.
Need of technology in the rising sector of Travel and Hospitality
Till past era, technology was not that an important aspect for travel and hospitality sector but now it’s high time for collaboration. Present era runs on a fast pace where everyone is busy with the hustle and bustle of their daily lifestyle and wish to get an instant solution for each and every requirement and now even travel and hospitality sector is also greatly influenced with it. Most the booking made by customers are online which also includes their personal details and this invites a great need of technological assistance.
If you are seeking for a technological assistance but puzzled with the options available then you are on the right page. Here you will get a brief detail about the basic technological requirements of a travel and tourism industry.
Technological advancement has virtually reduced the distances to a great extent. Now folks love to travel frequently and explore new destinations and each time they plan to travel they seek for an online assistance. Just having a website is not enough to hold on your customers because anyone can surf any website depending on the result of search engine page result but this problem can be solved if your app stays on their mobile screen forever. This ensures first preference to your brand and increases the chance of conversions by 70%.
While giving options to your customers to book hotel or travel plans online you must also give them options to make payment. Bounding your customer with certain payment method can be a reason to lose them. Now a day’s there are multiple online payment options available, hence you must ensure to include almost methods or must add a generic feature to your payment gateway that allows your customer to pay as per their convenience.
A keen eye on data security:
When you are adding a technological touch to your travel and hospitality business you must also consider the aspect of data security as a major one. While making online bookings and online payment, customers share their sensitive data with the website. Now it’s the responsibility of that website to accept and store all such data in an encrypted manner that is theft proof. If not taken this aspect into consideration then just a small loop hole can permit any hacker to hack the website and play with entire sensitive data of your valuable customers.
Along with the technological growth it is mandatory for each business to keep a keen and detailed eye on the security of their customers in each manner.