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Data-Driven Communication Leads to Increased Enrollment—and Future Donations

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Ellucian survey finds the vast majority of administrators believe their institution will not stay competitive without integrating data across departments in the next five years

Key takeaways 

  • Prospective students are increasingly considering personalized communication in their decision on which institution to attend.
  • Students expect the large amounts of data they provide during the recruitment process to be reflected back in tailored communications and experiences.
  • Institutions can use student lifecycle data to better capitalize on the connection alumni have to their alma mater and overcome barriers to giving.

Ellucian, the world’s leading provider of software and services built to power higher education, today published the findings of its annual survey, this year entitled, “Students, alumni, and administrators agree: Data-driven communications make a difference.” 

“Today’s students expect seamless personalized experiences from nearly every organization they come in contact with––whether they realize it or not,” said Ellucian Senior Strategic Consultant Katie Lynch-Holmes. “These expectations and actual experiences influence their choice of institution, long-term loyalty, and future giving.”

  • Communication weighs heavily in the enrollment decision Prospective students are increasingly considering personalized communication in their decision on which institution to attend.
  • 87 percent of students who received personalized communications during their application process agree that it was an important factor in their choice of school. 48 percent of students who applied to multiple colleges decided against an institution because of poor communication.

Students struggle to get the advice they crave on campus 
Students expect the large amounts of data they provide during the recruitment process to be reflected back in tailored communications and experiences.

  • Students report having to talk to up to four people to answer to a single advising question.
  • 70 percent of students have had to submit their personal information three or more times during their first year of school.

Long-term loyalty and future giving hinge on tailored communication 
Institutions can use student lifecycle data to better capitalize on the connection alumni have to their alma mater and overcome barriers to giving.

  • 85 percent of alumni said they would donate more often if they knew their money was funding organizations or initiatives they were involved with as students.
  • 51 percent who receive requests say less than 10 percent of those inquiries are tied to  their personal interests or past campus activities.

Administrators see data integration as an imperative 
While departmental software that helps track and improve engagement is helpful, institutions that are able to leverage student data across departments are more likely to provide the experience modern students expect.

  • 87 percent of administrators think their institution will not be able to stay competitive without integrating data across departments in the next five years.
  • 95 percent of advisors wish they had access to more complete information on students’ financial, academic, and student life data.
  • 95 percent of advancement officials believe they would have a better relationship with alumni if they had access to more data across the student lifecycle.

To learn more, read the full survey report or stop by booth 703 at EDUCAUSE.

About the Study 

The Ellucian Survey was conducted by Wakefield Research in the United States among 300 administrators, including 100 admissions/recruitment, 100 student success/registrars/advisors and 100 alumni relations/advancement/development, 500 college students ages 18+ and 502 alumni who have graduated within the past 5 years between July 19 and August 2, 2018, using an email invitation and an online survey. Quotas were set to ensure representative numbers of administrators from 4-year vs. 2-year institutions and public vs. private institutions, and to ensure representative and statistically significant numbers of students who attend 4-year vs. 2-year institutions, public vs. private institutions and for underclassmen vs. upperclassmen. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 5.7 percentage points for the administrator sample, 4.4 percentage points for the student sample and 4.4 percentage points for the alumni sample from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the samples.

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Education Technology

Education Funding Partners Honored by B Lab as Both Best For Customers and Best For Governance

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Education Funding Partners was recognized today as a company creating the most positive overall impact on its customers and for creating powerful governance structures to protect its company mission based on an independent, comprehensive assessment administered by the nonprofit B Lab. Honorees are featured on B the Change, the digital Medium publication produced by B Lab, at bthechange.com/bestfortheworld.

Education Funding Partners is honored in both the Best For Customers list and Best for Governance list, which include businesses that earned a score in the top 10 percent of each of those categories out of the more than 2,400 Certified B Corporations on the B Impact Assessment. The full assessment measures a company’s impact on its workers, community, customers and environment. To certify as B Corporations, companies like Education Funding Partners must complete the full assessment and have their answers verified by B Lab.

The Customer portion of the B Impact Assessment measures the impact a company has on its customers by focusing on whether a company sells products or services that promote public benefit and if those products/services are targeted toward serving underserved populations. The section also measures whether a company’s product or service is designed to solve a social or environmental issue (e.g. improving health, preserving environment, creating economic opportunity for individuals or communities, promoting the arts/sciences, or increasing the flow of capital to purpose-driven enterprises).

The Governance portion of the B Impact Assessment evaluates a company’s overall mission, ethics, accountability and transparency. It measures whether the company has adopted a social or environmental mission, and how it engages its employees, board members and the community to achieve that mission. This section assesses employee access to financial information, customers’ opportunities to provide feedback, and the diversity of the company’s governing bodies. Honorees scoring in the top 10 percent set a gold standard for the high impact that business as a force for good can make around the world.

The 221 Best For Customers companies come from 69 different industries and 32 countries. Additional 2018 Best For Customers honorees include: AltSchoolSunrise Banks and Wetherby Asset Management. The 233 Best For Governance companies come from 77 different industries and 16 countries. Additional 2018 Best For Governance honorees include: Bridges Fund Management; Assurity Life Insurance Company; Firespring; and Facilities Management Services. B Lab simultaneously released separate lists recognizing B Corporations as Best For The World Overall, Best For Environment, Best For Community, and Best For Workers, which can be found at bthechange.com/bestfortheworld. In the fall, B Lab will release the Best For The World: Changemakers and the Best For The World Funds lists.

“EFP is proud to be recognized by B Lab in 2018 as a ‘Best for the World’ company for the sixth year in a row,” said Tom Weeks, CEO of EFP.  “Our team is inspired by the B Corp community and our shared mission to use the power of business to support a social good. This honor reinforces that our commitment to public education and focus on our stakeholders — public school districts, corporations, and the communities they impact — is both good for business and good for society.”

“With the rise of anger at a system that feels rigged, people are hungry for companies like Education Funding Partners, who are changing the system by building businesses that seek to create the greatest positive impact,” said Jay Coen Gilbert, co-founder of B Lab. “Best For The World is the only list of businesses that uses comprehensive, comparable, third-party-validated data about a company’s social and environmental performance. As consumers, talent and investors increasingly demand transparent, values-aligned businesses to buy from, work at and invest in, companies will need to not just the best in the world but the best for the world.”

Today, there are more than 2,400 Certified B Corporations across more than 150 industries and 50 countries, unified by one common goal: to redefine success in business. Any company can measure and manage social and environmental performance at http://bimpactassessment.net.

About Education Funding Partners

Education Funding Partners (EFP) is a trusted, simple, and effective digital advertising solution for school districts, education-focused organizations and consumer brands. Leading Fortune 500 companies engage with millions of parents and educators through a new, scalable and brand-safe advertising media vehicle, while districts and education organizations impacted by the ongoing budget crisis gain sustainable funding solutions. Through EFP adNet, the nation’s largest education-based digital ad publishing network built by EFP, brands and agencies reach moms and parents of school-aged children while also investing their media dollars back into the K-12 community. EFP (www.edufundingpartners.com) is a certified B Corporation, a for-profit company, guided by comprehensive social performance standards. EFP has been Awarded ‘Best for the World’ by B Lab for the past six years and was named one of ‘Five Bright Ideas for Education’ by Harvard Business School. EFP is a division of ©2018 Abundant Venture Partners, LLC (www.abundantventurepartners.com).

CONTACT: Nancy Kerbs, Education Funding Partners – (508) 333-3488 or nkerbs@edufundingpartners.com

About B Lab

B Lab is a nonprofit organization that serves a global movement of people using business as a force for good.  Its vision is that one day all companies compete not only to be the best in the world, but the best for the world and society will enjoy prosperity for all for the long term.

B Lab drives this systemic change by: 1) building a community of Certified B Corporations to make it easier for all of us to tell the difference between “good companies” and good marketing; 2) passing benefit corporation legislation to give business leaders the freedom to create value for society as well as shareholders; 3) helping businesses measure, compare and improve their social and environmental performance with the free B Impact Assessment; 4) driving capital to impact investments through use of its B Analytics and GIIRS Ratings platform. For more information,

 

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Education Technology

Enrollment Rx Releases Formbuilder Rx On The Salesforce Appexchange

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Schiller Park, IL- July 11, 2017 – Enrollment Rx, the leading provider of cloud-based Constituent Relationship Management (CRM) solutions for higher education, today announced the addition of FormBuilder Rx on the Salesforce AppExchange. FormBuilder Rx creates complex and dynamic web pages, with drag-and-drop functionality that enables administrators to easily set up forms and personalized homepages.

The newest Enrollment Rx product, FormBuilder Rx, joins Enrollment Rx CoreEvents Rx, and Import Rx on the AppExchange. All of Enrollment Rx’s listed products are lighting-ready, have passed the rigorous security review, and are architected to support Salesforce’s long-term vision for higher education.

“FormBuilder Rx is our most exciting product release yet”, said Lawrence Levy, President of Enrollment Rx. “FormBuilder Rx allows us to deliver highly complex applicant portals and data intake forms, without the need to include software developers on our projects. We have enormously reduced the level of effort required to deploy Salesforce’s Communities and Sites for higher education, down from many months to just a few days. And because FormBuilder Rx can work in most Salesforce environments, it can be readily installed by any Salesforce client that is wrestling with custom code for Communities and Sites pages.”

“Possibly the most important component to publishing an app on the AppExchange is the security review”, said Marc Satin, Chief Operating Officer of Enrollment Rx. “Colleges and Universities are rightfully concerned with the privacy and security of their student data and it is critical that they are able to select apps from the AppExchange that have been reviewed for security compliance. Ensuring our apps go through this process enables our clients to rest easy knowing that Salesforce has validated our apps to ensure that there are no security gaps or flaws in our architecture.

Learn More About the AppExchange

Enrollment Rx is a higher education technology company delivering innovative Constituent Relationship Management (CRM) solutions. Built on the Salesforce cloud computing platform, Enrollment Rx puts enterprise-class functionality and limitless scalability within reach of any size school. Academic institutions rely on Enrollment Rx to eliminate business process inefficiencies, maximize constituent engagement, and future proof their technology strategy.

Just last month Salesforce announced the launch of their Salesforce AppExchange Partner Program, delivering a single destination for everything ISV Partners need to be successful. As an ISV Partner, Enrollment Rx is thrilled to participate in the new AppExchange program, leveraging Salesforce technology to ensure our solutions continue to shine above our competitors and champion our relationship with the Salesforce.org team.

For more information on Enrollment Rx’s full suite of products, or to schedule a demonstration of our products featured on the AppExchangecontact us today.

 

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Education Technology

West Rebrands SchoolMessenger Solutions

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Trusted K-12 communications platform’s products, staff, and locations now the Education group of West

SCOTTS VALLEY, CA, March 22, 2016 — West Corporation, a leading provider of technology-enabled communication services, today announced its SchoolMessenger school community engagement platform, products and staff will be rebranded as West’s Education group.

Since SchoolMessenger was acquired by West in 2014, its trusted services have been expanded and enhanced by West’s subsequent acquisitions of SchoolReach and SharpSchool. Now, all of the SchoolMessenger solutions are part of the Education group of services within West.

The comprehensive SchoolMessenger product line from West includes the flagship service SchoolMessenger Communicate℠ (broadcast notification) as well as SchoolMessenger Presence℠ (website content management system), SchoolMessenger CustomApp℠ (custom mobile apps), SchoolMessenger SafeMail℠ (safe student email), SchoolMessenger SecureFile℠ (secure document delivery), SchoolMessenger K12 Social℠ (social media management), and SchoolMessenger Passport℠ (single sign on).

The Education group will continue to have its offices, staff, and industry-leading support operations in Scotts Valley, California; Toronto, Canada; and St. Louis and Joplin, Missouri.

“The new Education group reaffirms West’s commitment to the education market and to the schools we work with,” said Robert Iskander, general manager, Education. “Customers will now see the West logo and name more often as part of the SchoolMessenger product family that they rely upon every day, backed by the same people they have trusted for years.”

 

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