Connect with us

Big Data

Big data: A strong weapon against rising cyber security attacks

TechCEO

Published

on

The world has went digitized where every single requirements is been satisfied with few finger touches on their mobile screen or other digital screens. Digital world has given space for several businesses which has also given a room for cyber theft and hackers. The abruptly growing digitized world is undoubtedly assisting businesses to grow till sky high level but on the other hand it is also putting all those businesses at a higher risk of cyber-attacks as most of these businesses are based on crucial and confidential data. These businesses can be protected from such attacks and thefts with the help of big data.

Cyber security threats:

Corporate security word is almost disappeared from the business world and it is because of growing interconnectivity of digital devices using internet. Data protection was ever a concern for so many businesses and it was ever done with great tools, but in the recent hi-tech world the potential of traditional data security tools are not enough to secure it from various threats open from distinct vertexes. Now we need a tool which is smart and can detect malicious activities in the network at a very prior stage and can put an end to the treat before it penetrates in the loop.

How big data analytics is a perfect fit for cyber security?

Cyber security demands a thorough check on the data saved and also a sharp keen eye on the data detection. Here comes in the importance and play of big data. The data security needs complex data analysis, real time check, correlation of various data available and other activities. These activities require advanced analytics and large data processing and this can be finely done by using big data analytics and management. Big data security analysis is one of the most potent tools for data security and is capable of facing all the challenges offers by the latest digital platforms and advancements.

Big Data

Fraud detection with big data analysis

TechCEO

Published

on

World is moving to the digitized platforms and this digital approach is also giving a strong way to the intruders to enter any digital network and violate the data stored in that specific network. In present world, every single digital network is at a high risk of malicious activities. To maintain the privacy of the network we require robust solutions that safeguard our networks by providing alerts timely. Big data analysis is one of the most potential solutions that help various businesses in safeguarding their networks. There are a wide range of data protection solutions offered by the big data which is far beyond the limit of computer monitoring and other traditional network securing solutions.

Suspicious cases detected with the help of big data are:

Unusual data:

Data types are now limitless and the combination that it figures out is more complicated making the output unusual and unexpected. To understand the countless combinational patterns and make it viable for various uses we require a potential platform that frames the possible combinations, detects all unusual data and make it easier for the user. Unusual data are distinguished into three situations, i.e. unusual combinations, unusual data with respect to the group, and unusual values. Any combination or value input that looks unusual to the pre-determined data sets can be easily detected using big data analysis.

Unexplained relationships:

Combinations of input data play a crucial role when you are working with a sensitive data to limit the access to limited authorities. For example, online transactions are based on several combinations and relationships of input data. Most of the transactions are carried by making a wide set of data combinations and a perfect match only allows the transactions. One or two data from the pre-determined set may match from the countless combination, but matching entire set is impossible. Big data helps the experts to understand the unexplained relations distinguishing the data sets.

Continue Reading

Big Data

Big data revolutionizing the marketing industry

TechCEO

Published

on

Big data is a hot topic in the world of marketing. When you talk about marketing, the sector reflects a lot of challenges and fewer opportunities to reach out correct audience for the maximum outcome. With big data, anyhow the challenges are not going to reduce but you will get a plethora of opportunities in advertising your brand to the right audience, at the right time at right place. The major challenge of marketing industry is the competition which it faces at every step. Big data offers several creative ideas that strategies your marketing tactics and help you coming out with more customized and innovative ideas making you stand out among the rest and cutting down the competition.

What can big data change in marketing?

Forecasting and planning:

Forecasting is the foundation for all the marketers. Till the date, most of the marketers were working on a hit and trial method when it came to forecasting. Now, with the help of big data forecasting has got more accuracy and easier. Now, forecasters can grab details of several years; check the trends and collect a wide range of information used for making their report. This detailed analysis brings aptness to their work.

In forecasting, the marketers don’t need to spend a lot of time in research, instead they can attain the entire ready to use information, such as current market trends, consumer’s demand, shortage of commodities and many more.

More audience targeting:

With online marketing a huge pool of audience has been opened in front of marketers. From this huge pool now you can select your targeted audience easily by keeping an eye on their previous shopping, their browsing history, and other online activities. This is possible with the help of big data which help your website to place cookies in your viewers system and then analyze their online activities, track it, store it and use it for your further marketing activities.

Continue Reading

Big Data

In what ways big data abetting the digital transformation?

TechCEO

Published

on

One of the key factor for digital transformation is the big data. An organisation has huge data which is generated, collected frequently so these organisations are in search to adapt new technologies where the scope for digital transformation is accelerated. To digitise any organisation, it is imperative to implement useful data with specific methodology.

Big data helps enabling this digital transformation by following:

Digital marketing:  helps in analysis of customer’s behaviour and their preferences, hence market their products using big data available there by ensuring customer encouragement. Audience are being targeted on basis of data of revenues and sales of specific product. The combination of big data and marketing helps the organisation to reach various spots of industry.

Big data and 5G: digital transformation is accelerated only when there is good, fast and reliable communication networks which becomes paramount.

Recognising the flaws with big data: to yield maximum advantages, integrating big data with systems will aid in searching the loopholes where there is drawbacks in operations. Like in demand and supply chains, the big data analytics will assist to search drawbacks in the operations or in any product’s statistics which helps the brand to improvise the products and come up with a strategy to rectify the flaw in beginning stages.

Cyber security: when an organisation digitally transform they become open to malwares and cyber-attacks, therefore it becomes a threat to security systems of an organisation. So with help of data analytics and big data it is easier to find those areas where the probability is higher for cyber-attacks. Which helps to upgrade the security structure and alleviate the cyber-attack.

While big data governs the digital transformation, it could be hazardous for an organisation infrastructure too. Operations are interrupted when data is corrupted. So it is necessary for an organisation to be careful while using data for the digital transformation.

Continue Reading
IT consulting1 week ago

What IT consulting companies can do for you?

Cloud1 week ago

Cloud technology: The new face of today’s start-up

HR Consulting3 weeks ago

Benefits of hiring HR consulting firms

financial advisory3 weeks ago

What a financial advisory can do for you?

Operations consulting3 weeks ago

Operations consulting: Adding value to your business

Management Consultant1 month ago

3 ways a management consultant can assist you drive revenue

Drone Technology1 month ago

Industrial usage of drones

Cloud1 month ago

Advantages of Cloud Computing for business development

Drone Technology2 months ago

Application of drone technology

Drone Technology2 months ago

Challenges confronting enterprises in developing fully autonomous drone

Drone Technology2 months ago

Future of drone technology in defense

Drone Technology2 months ago

What are drone technology and types of drones thriving in today’s market?

Customer Experience (CX)2 months ago

CEM market in COVID-19 outbreak

Customer Experience (CX)2 months ago

Challenges that can hinder the customer experience management strategies

Customer Experience (CX)2 months ago

Different types of customer experience management

Customer Experience (CX)2 months ago

How to strategize customers experience management

Big Data2 months ago

Fraud detection with big data analysis

Customer Experience (CX)2 months ago

What is customer’s experience management and its uses?

Big Data3 months ago

Big data revolutionizing the marketing industry

Big Data3 months ago

In what ways big data abetting the digital transformation?

Big Data3 months ago

Effective uses of Big Data helping various industries to grow further

Big Data3 months ago

Know what Big Data is with its basics

Healthcare3 months ago

A complete guide on healthcare technology and its uses

Healthcare3 months ago

Major technologies used in healthcare sector

Tech3 months ago

David Packard: Founder of Hewlett-Packard

Share via
Copy link
Powered by Social Snap