Connect with us

Big Data

An introduction to big data

TechCEO

Published

on

Data storage is really crucial; either you talk about a business or an individual. When it comes to store a huge amount of data for a longer duration then it becomes almost hectic and impossible to maintain. Since so many decades several organizations working on various data and paperwork are struggling with the same, but not anymore. A new technology has been emerged and is named as big data. This is a unique method to store and maintain structured, semi structured, and unstructured data at the same platform which can be excavated anytime for reference. The usage of big data is so wide and it has been playing a crucial role in the backend to support other major technological advancements, such as machine learning, advanced analytics applications, predictive modeling, and many more.

Importance of big data:

There are several organizations which completely depend on data and digging out old data, processing it manually was a difficult task and also time consuming. Incorporation of big data has assisted several business domains to hasten up their process by maintaining a sorted data available on the go. With the help of big data, companies now can serve better customer services by making it customizable. The big data allow you to know your customer’s preferences and store them for future use, facilitating you to serve customized services based on their interests. This technology has boosted sales and revenue of myriad businesses.

Big data opportunities for a better world:

Big data have a great scope in various industries, but in the world of robotics it is making miracles. Incorporation of this technology with other scientific advancements such as robotics and artificial intelligence, it has made process faster and easier. The scope of big data has accelerated exponentially in various sectors, such as health care, banking and finance, education, retail, manufacturing, travel and tourism, and many more. It also has played a great role in providing robust security to the secure their valuable data.

Continue Reading

Big Data

Fraud detection with big data analysis

TechCEO

Published

on

World is moving to the digitized platforms and this digital approach is also giving a strong way to the intruders to enter any digital network and violate the data stored in that specific network. In present world, every single digital network is at a high risk of malicious activities. To maintain the privacy of the network we require robust solutions that safeguard our networks by providing alerts timely. Big data analysis is one of the most potential solutions that help various businesses in safeguarding their networks. There are a wide range of data protection solutions offered by the big data which is far beyond the limit of computer monitoring and other traditional network securing solutions.

Suspicious cases detected with the help of big data are:

Unusual data:

Data types are now limitless and the combination that it figures out is more complicated making the output unusual and unexpected. To understand the countless combinational patterns and make it viable for various uses we require a potential platform that frames the possible combinations, detects all unusual data and make it easier for the user. Unusual data are distinguished into three situations, i.e. unusual combinations, unusual data with respect to the group, and unusual values. Any combination or value input that looks unusual to the pre-determined data sets can be easily detected using big data analysis.

Unexplained relationships:

Combinations of input data play a crucial role when you are working with a sensitive data to limit the access to limited authorities. For example, online transactions are based on several combinations and relationships of input data. Most of the transactions are carried by making a wide set of data combinations and a perfect match only allows the transactions. One or two data from the pre-determined set may match from the countless combination, but matching entire set is impossible. Big data helps the experts to understand the unexplained relations distinguishing the data sets.

Continue Reading

Big Data

Big data revolutionizing the marketing industry

TechCEO

Published

on

Big data is a hot topic in the world of marketing. When you talk about marketing, the sector reflects a lot of challenges and fewer opportunities to reach out correct audience for the maximum outcome. With big data, anyhow the challenges are not going to reduce but you will get a plethora of opportunities in advertising your brand to the right audience, at the right time at right place. The major challenge of marketing industry is the competition which it faces at every step. Big data offers several creative ideas that strategies your marketing tactics and help you coming out with more customized and innovative ideas making you stand out among the rest and cutting down the competition.

What can big data change in marketing?

Forecasting and planning:

Forecasting is the foundation for all the marketers. Till the date, most of the marketers were working on a hit and trial method when it came to forecasting. Now, with the help of big data forecasting has got more accuracy and easier. Now, forecasters can grab details of several years; check the trends and collect a wide range of information used for making their report. This detailed analysis brings aptness to their work.

In forecasting, the marketers don’t need to spend a lot of time in research, instead they can attain the entire ready to use information, such as current market trends, consumer’s demand, shortage of commodities and many more.

More audience targeting:

With online marketing a huge pool of audience has been opened in front of marketers. From this huge pool now you can select your targeted audience easily by keeping an eye on their previous shopping, their browsing history, and other online activities. This is possible with the help of big data which help your website to place cookies in your viewers system and then analyze their online activities, track it, store it and use it for your further marketing activities.

Continue Reading

Big Data

In what ways big data abetting the digital transformation?

TechCEO

Published

on

One of the key factor for digital transformation is the big data. An organisation has huge data which is generated, collected frequently so these organisations are in search to adapt new technologies where the scope for digital transformation is accelerated. To digitise any organisation, it is imperative to implement useful data with specific methodology.

Big data helps enabling this digital transformation by following:

Digital marketing:  helps in analysis of customer’s behaviour and their preferences, hence market their products using big data available there by ensuring customer encouragement. Audience are being targeted on basis of data of revenues and sales of specific product. The combination of big data and marketing helps the organisation to reach various spots of industry.

Big data and 5G: digital transformation is accelerated only when there is good, fast and reliable communication networks which becomes paramount.

Recognising the flaws with big data: to yield maximum advantages, integrating big data with systems will aid in searching the loopholes where there is drawbacks in operations. Like in demand and supply chains, the big data analytics will assist to search drawbacks in the operations or in any product’s statistics which helps the brand to improvise the products and come up with a strategy to rectify the flaw in beginning stages.

Cyber security: when an organisation digitally transform they become open to malwares and cyber-attacks, therefore it becomes a threat to security systems of an organisation. So with help of data analytics and big data it is easier to find those areas where the probability is higher for cyber-attacks. Which helps to upgrade the security structure and alleviate the cyber-attack.

While big data governs the digital transformation, it could be hazardous for an organisation infrastructure too. Operations are interrupted when data is corrupted. So it is necessary for an organisation to be careful while using data for the digital transformation.

Continue Reading
Management Consultant18 hours ago

Key reasons why a start-up needs management consulting

IT consulting2 weeks ago

What IT consulting companies can do for you?

Cloud2 weeks ago

Cloud technology: The new face of today’s start-up

HR Consulting3 weeks ago

Benefits of hiring HR consulting firms

financial advisory3 weeks ago

What a financial advisory can do for you?

Operations consulting3 weeks ago

Operations consulting: Adding value to your business

Management Consultant1 month ago

3 ways a management consultant can assist you drive revenue

Drone Technology1 month ago

Industrial usage of drones

Cloud1 month ago

Advantages of Cloud Computing for business development

Drone Technology2 months ago

Application of drone technology

Drone Technology2 months ago

Challenges confronting enterprises in developing fully autonomous drone

Drone Technology2 months ago

Future of drone technology in defense

Drone Technology2 months ago

What are drone technology and types of drones thriving in today’s market?

Customer Experience (CX)2 months ago

CEM market in COVID-19 outbreak

Customer Experience (CX)2 months ago

Challenges that can hinder the customer experience management strategies

Customer Experience (CX)2 months ago

Different types of customer experience management

Customer Experience (CX)2 months ago

How to strategize customers experience management

Big Data3 months ago

Fraud detection with big data analysis

Customer Experience (CX)3 months ago

What is customer’s experience management and its uses?

Big Data3 months ago

Big data revolutionizing the marketing industry

Big Data3 months ago

In what ways big data abetting the digital transformation?

Big Data3 months ago

Effective uses of Big Data helping various industries to grow further

Big Data3 months ago

Know what Big Data is with its basics

Healthcare3 months ago

A complete guide on healthcare technology and its uses

Healthcare3 months ago

Major technologies used in healthcare sector

Share via
Copy link
Powered by Social Snap